With the theme of the campaign being “Grow Up Your Own Way” something the Hell Naw rapper has done well, it is fair he was chosen as the face.
When asked what growing up your own way meant to him, he said,
“It’s a good question. Throughout your life, you’ve been told to do things a certain way. But maybe a modern life isn’t about following tradition. Maybe it’s about redefining it” he explained.
“After all, why should adulthood stand in the way of your freedom? Hit Mercedes-Benz up on Facebook Messenger to find out how you can be more like me” said the 20-year-old rapper.